Glossary
First line
A first line is the opening sentence of an outbound message, written from a specific, cited signal so it reads as relevant rather than generic.
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In short
A first line is the opening sentence of an outbound message, written from a specific, cited signal so it reads as relevant rather than generic.
The first line is what determines whether a cold message gets read. A strong first line references something true and recent about the account - the trigger event - instead of a templated compliment.
Scout drafts a practical first line from the evidence behind each opening, so your team starts from a relevant opener it can send or adapt.
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Send your ICP and offer. Scout returns five researched openings - each with the signal, source, a verified contact, and a first line. No sales call required.