Glossary
A first line is the first sentence of an outbound message, written from a specific, cited signal so it reads as relevant rather than generic.
Last updated
In short
A first line is the first sentence of an outbound message, written from a specific, cited signal so it reads as relevant rather than generic.
The first line is what determines whether a cold message gets read. A strong first line references something true and recent about the account - the trigger event - instead of a templated compliment.
Scout drafts a practical first line from the evidence behind each lead, so your team starts from a relevant line it can send or adapt.