Glossary
A buyer path is the role or sequence of roles at a target account most likely to care about your offer and move it forward internally.
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In short
A buyer path is the role or sequence of roles at a target account most likely to care about your offer and move it forward internally.
Identifying the buyer path means choosing where to start: the person whose problem the signal touches, who can sponsor a conversation, or who routes you to the right owner.
A clear buyer path turns a relevant account into an actionable lead, because it tells your team exactly who to contact first and why that person, in particular, should care.