Glossary
Intent data
Intent data is information about online behavior - such as content consumption or topic surges - used to infer that an account is researching a purchase.
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In short
Intent data is information about online behavior - such as content consumption or topic surges - used to infer that an account is researching a purchase.
Intent data is typically aggregated and probabilistic: it estimates interest from signals like content views or keyword surges across a cohort, often without naming the exact event behind it.
It differs from a cited trigger event, which is a specific, verifiable change at a named company. Intent data points you toward warm segments; source-backed signals give you a concrete reason to write. Scout favors cited, current signals over inferred intent.
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