Glossary
Buying signal
A buying signal is an observable, time-bound event that suggests a company may be ready to buy a specific product or service.
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In short
A buying signal is an observable, time-bound event that suggests a company may be ready to buy a specific product or service.
Buying signals are the public traces a company leaves as its situation changes: a new job posting, a funding round, a leadership hire, a system migration, an expansion, or new compliance pressure. Each one hints that a problem your offer solves just became more urgent.
Signals matter because timing drives reply rates in outbound. A relevant company contacted at a random moment is cold; the same company contacted right after a relevant signal has a concrete, current reason to engage.
Strong buying signals are recent, specific, and tied to a source you can cite. Weak signals are stale, generic, or inferred without evidence. Scout only uses signals that are current and source-backed.
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